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All Journal Sawala : Jurnal Administrasi Negara Jurnal Desentralisasi dan Kebijakan Publik (JDKP) Jurnal Bina Bangsa Ekonomika BIMA Jurnal Bisnis dan Manajemen
Miftah Faiz Ali Ramdhani
Sekolah Tinggi Ilmu Administrasi Banten, Indonesia
Humanities Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Transportation Other

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Journal : BIMA Jurnal Bisnis dan Manajemen

 1 
PENGARUH HARGA TERHADAP VOLUME PENJUALAN PUPUK UREA BERSUBSIDI PADA PT. PERTANI (PERSERO) CABANG BANTEN Miftah Faiz Ali Ramdhani; Yulianti Rahmat
BIMA: Jurnal Bisnis dan Manajemen Vol 2 No 1 (2023): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v2i1.1748

Abstract

This study aims to determine the effect of price on sales volume of subsidized urea fertilizer at PT. Pertani (Persero) Banten Branch. The formulation of the problem in this study is how the price of subsidized urea fertilizer affects PT. Pertani (Persero) Banten Branch, how the sales volume of subsidized urea fertilizer is at PT. Pertani (Persero) Banten Branch, and how much influence the price has on the sales volume of subsidized urea fertilizer at PT. Pertani (Persero) Banten Branch Branch, and how much influence the price has on the sales volume of subsidized urea fertilizer at PT. Pertani (Persero) Banten Branch. The research method used is a quantitative approach with an associative type. Then in this study using purposive sampling technique. The type of data used is secondary data. The results showed that the price variable had a significant effect on sales volume. Based on the results of the t test, the t count is -6.348 and the t table value is 1.71387. thuis the value of t count is greater than t table (-6.348>1.71387), the Ho is rejected and Ha is accepted. It is concluded that the price variable is negative.
Co-Authors Agus Lukman Hakim Ali Salmande Ali Salmande Haryo Setyoko M Robbi Qawi M. Robbi Qawi Maya Oktaviani Ni Luh Nopi Andayani Nopi Andayani Pandri Ferdias Rahmat Maulana Yulianti Rahmat Zaenal Abidin